Fascinating article Zander. I agree that quantum computing will lead to massive paradigm shift in all things predictive analytics, including the recommendation engines at the heart of the content streaming platforms. However, I do wonder what the impact of multiple viable streaming platforms will be on the value of the streaming data, as viewers migrate their viewership from primarily Netflix to increasingly Netflix + 1 or 2 other platforms (Hulu, Disney+, HBO Go), and ultimately perhaps to as many as a half dozen or so platforms. Is there a market opportunity to aggregate the data from each silo to create a meta data asset? Would such an asset obfuscate the value of Netflix et als algorithms? Could Roku, Apple TV, or Amazon (via Amazon Channels) be the ones to build such an asset?